SUMMIT WITH FACEBOOK ADVERTISEMENTS!

Facebook ads have created a huge field for themselves in the advertising industry, taking a blow that has radically changed the perspective of traditional ad types and ad practices. Facebook, which has more than 2 billion active users in the world as of 2018, has become a global power that dominates almost half of the world. The gradual development of the limits of modern technology has led to an inevitable rise in terms of communication tools. As a result of this, mobile phones that almost everyone own today have become widespread, and the world has become so small that it is almost trapped inside phones. It is a very correct statement to say that both commercial life and the conditions of daily life are regulated over the internet. With this trend, private life and community life will be shaped over the internet in a very short time.

By serving this very purpose, Facebook ads are instrumental in extending the limits of everyone’s recognition and promotion unbelievably. Due to the fact that almost 70% of its users are interested in mobile applications, the rate of viewing and traceability of ads is increasing day by day. Ads prepared in the classical advertising concept can be prepared with extraordinarily high budgets and long-term studies. Many advertising designs lose their effect before reaching the target audience. For this reason, companies or individuals can reach the real target audience through Facebook ads with correctly planned advertisement designs. In the digital age, it seems impossible to give the same effect with a more effective method, at least today.

Facebook Advertising Applications

Facebook ads allow the use of many different methods, allowing the creation of the most effective advertising style. Thus, each method is instrumental in reaching the desired target and the channels suitable for the purpose of the advertisement with different applications. When these methods are examined,

• Featured posts
• Page introduction
• Drive the user to your site
• Installing an application
• Increasing conversions on your site
• Announce an event
• Increasing engagement

In order for the applications to achieve the desired results, the opinions of digital media experts should be taken and professional designs should be given importance to ensure that the advertisement reaches the user with all its elements. Thus, a promotion can be provided that is many times more than the benefit obtained from classical advertisements.

When we open the applications about Facebook ads a little more and investigate their effective aspects, it is seen that there are methods that have an extraordinary effect. It is an application made in the form of highlighting the posts called sponsored content, dropping the links or images you share on your personal page to the home page of your target audience. As an effective method, it is especially used in campaign type promotions that are believed to be on the agenda. Page promotion, on the other hand, is a promotion method created by users liking and clicking your images. It is considered to be the most effective method used. The method of attracting the user to your site is to be noticed by more people through cleverly designed advertising pages. If all methods are used appropriately by assimilating them, your level of reaching your target audience in a very short time and becoming more recognizable increases.

Facebook ads are very effective in mobile applications adapted to mobile phones due to their ease of use. Recurring ads increase the efficiency of the advertisement by creating a potential customer audience even if it is not in your target audience. Namely; You have a site that advertises perfume and the user clicked on your site while visiting another site. Regardless of which different site the user continues to navigate, your ads will continue to appear on all sites the user has entered, and they have a significant impact on memorability. Facebook ads provide benefits such as staying on the agenda, reaching the widest target audience, increasing the institutionalization of the company. It directly contributes to the increase in turnover in many product and service offerings.